In-store food promotions increase sales as well as household food waste

Abstract Food waste is a serious problem affecting both global food security and climate change. Using a large-scale field experiment with data from 43,246 perishable vegetable purchases from eight supermarkets, we show that in-store offers lead to over-purchasing of food items and result in an incr...

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Bibliographic Details
Main Authors: Christina Gravert, Milica Mormann
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-025-01800-x
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