Sex(ism) doesn't sell: Disentangling the effects of nudity and sexism in advertising
Though advertisers frequently use sex appeal to improve advertising effectiveness, its effects on recipients' attitudes are not fully understood. In fact, a recent meta-analysis by Wirtz et al. (2018) reports heterogeneous effect sizes and suggests that differences among sexual stimuli might co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825002227 |
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