ARTIFICIAL INTELLIGENCE AND BIG DATA IN MANAGEMENT CONTROL OF MOROCCAN COMPANIES: CASE OF THE RABAT-SALE-KENITRA REGION
Technological advancements, particularly Big Data and Artificial Intelligence (AI), are profoundly transforming management practices and redefining the roles of management controllers. These technologies have become essential tools, requiring mandatory adoption to optimize organizational performance...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2025-06-01
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| Series: | Proceedings on Engineering Sciences |
| Subjects: | |
| Online Access: | https://pesjournal.net/journal/v7-n2/20.pdf |
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