The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention
Purpose: Today, consumer behavior has changed from traditional methods to online methods. However, the factors that may attract consumer visual attention online have yet to be studied. Therefore, using an eye-tracking approach, the current research investigated the effect of the vertical orientation...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-12-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7944_17d63baf2bf49e93c3eff82598229107.pdf |
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