The Effect of Vertical Orientation of Sportswear Images on Attracting Customers' Visual Attention

Purpose: Today, consumer behavior has changed from traditional methods to online methods. However, the factors that may attract consumer visual attention online have yet to be studied. Therefore, using an eye-tracking approach, the current research investigated the effect of the vertical orientation...

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Bibliographic Details
Main Authors: Farangis Najafi, Seyede Nahid Shetab Boushehri, Amin Khatibi, Tahereh Azmsha
Format: Article
Language:English
Published: Alzahra University 2024-12-01
Series:Sports Business Journal
Subjects:
Online Access:https://sbj.alzahra.ac.ir/article_7944_17d63baf2bf49e93c3eff82598229107.pdf
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