No More Myth: Unveiling the Knowledge-Based Customer Value Co-Creation Prototype of SME Hotels
The rapid integration of modern technology, coupled with the pandemic, has triggered a seismic shift in the landscape of SME hotel business, profoundly influencing the mindset and actions of hotel entrepreneurs and their customers. This study aims to identify the factors affecting customer value cre...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2024-12-01
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| Series: | Journal of Human, Earth, and Future |
| Subjects: | |
| Online Access: | https://hefjournal.org/index.php/HEF/article/view/380 |
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