Key tools for conducting an information audit of a higher education institution
This article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and functionality of contemporary automatic media moni...
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Main Authors: | К. A. Arzhanova, V. S. Starostin |
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Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2022-12-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/3951 |
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