Key tools for conducting an information audit of a higher education institution

This article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and functionality of contemporary automatic media moni...

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Bibliographic Details
Main Authors: К. A. Arzhanova, V. S. Starostin
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3951
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