Key tools for conducting an information audit of a higher education institution
This article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and functionality of contemporary automatic media moni...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-12-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/3951 |
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| author | К. A. Arzhanova V. S. Starostin |
| author_facet | К. A. Arzhanova V. S. Starostin |
| author_sort | К. A. Arzhanova |
| collection | DOAJ |
| description | This article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and functionality of contemporary automatic media monitoring systems are analysed, with the focus on a number of specialised domestic and foreign closed access resources: Medialogy, Integrum, Public.ru, IQBuzz, Factiva, LexisNexis. The information on the main closed access systems is collected. Public relations and social media marketing performance evaluation indices are described. The analysis of secondary research on university reputation management is made, the results of which confirmed the hypothesis of the article about the importance of working with the media portrait of the university. It is concluded that it is necessary to conduct information audits of HEIs as part of their reputation management. |
| format | Article |
| id | doaj-art-236967010c3d4425ba752b9810d19b67 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-236967010c3d4425ba752b9810d19b672025-02-04T08:28:14ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-12-01111424710.26425/1816-4277-2022-11-42-472620Key tools for conducting an information audit of a higher education institutionК. A. Arzhanova0V. S. Starostin1State University of ManagementState University of ManagementThis article focuses on the specifics of conducting a brand audit of a higher education institution (HEI) in a digital environment. The tools and peculiarities of information audit are considered and highlighted. The main advantages, differences and functionality of contemporary automatic media monitoring systems are analysed, with the focus on a number of specialised domestic and foreign closed access resources: Medialogy, Integrum, Public.ru, IQBuzz, Factiva, LexisNexis. The information on the main closed access systems is collected. Public relations and social media marketing performance evaluation indices are described. The analysis of secondary research on university reputation management is made, the results of which confirmed the hypothesis of the article about the importance of working with the media portrait of the university. It is concluded that it is necessary to conduct information audits of HEIs as part of their reputation management.https://vestnik.guu.ru/jour/article/view/3951university promotionuniversity branddigital environmentmedia monitoringcommunication auditinformation auditclosed access digital library |
| spellingShingle | К. A. Arzhanova V. S. Starostin Key tools for conducting an information audit of a higher education institution Вестник университета university promotion university brand digital environment media monitoring communication audit information audit closed access digital library |
| title | Key tools for conducting an information audit of a higher education institution |
| title_full | Key tools for conducting an information audit of a higher education institution |
| title_fullStr | Key tools for conducting an information audit of a higher education institution |
| title_full_unstemmed | Key tools for conducting an information audit of a higher education institution |
| title_short | Key tools for conducting an information audit of a higher education institution |
| title_sort | key tools for conducting an information audit of a higher education institution |
| topic | university promotion university brand digital environment media monitoring communication audit information audit closed access digital library |
| url | https://vestnik.guu.ru/jour/article/view/3951 |
| work_keys_str_mv | AT kaarzhanova keytoolsforconductinganinformationauditofahighereducationinstitution AT vsstarostin keytoolsforconductinganinformationauditofahighereducationinstitution |