A Study to Determine the Mediating Effect of Novelty Seeking in the Effect of Consumers’ Personal Values on Attitudes Towards Functional Foods

In research conducted in the field of consumer behavior, some of the common goals of researchers are to determine the factors that affect the purchasing decision process of consumers, to monitor the current changes of these factors, to identify the variables that affect these factors, and to try to...

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Bibliographic Details
Main Author: Selçuk Efe Küçükkambak
Format: Article
Language:English
Published: Sivas Cumhuriyet Üniversitesi 2021-11-01
Series:Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1836404
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