Influence of Marketing Mix Mediated by Customer Satisfaction on Repurchase Intention (Case Study: Fundemi Coffee and Eatery)
This study aims to examine the effect of the marketing mix, which includes product quality, price, place, promotion, and service quality (Servqual), on repurchase intention, with customer satisfaction as a mediating variable. The research was conducted at Fundemi Coffee and Eatery (FCE) Depok, with...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-06-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6833 |
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