The Influence of Product Presentation in Online Fashion Retail on Purchase Decisions with Shopping Lifestyle as a Moderating Variable
This study aims to analyze the influence of product presentation in online fashion retail on purchase decisions, with shopping lifestyle as a moderating variable. Data were collected from 205 respondents through a survey and analyzed using Structural Equation Modeling (SEM) version 26 to examine bo...
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5931 |
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