Crisis Communication About the Maui Wildfires on TikTok: Content Analysis of Engagement With Maui Wildfire–Related Posts Over 1 Year

Abstract BackgroundThe August 2023 wildfire in the town of Lāhainā on the island of Maui in Hawaiʻi caused catastrophic damage, affecting thousands of residents, and killing 102 people. Social media platforms, particularly TikTok, have become essential tools for crisis communi...

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Bibliographic Details
Main Authors: Jim P Stimpson, Aditi Srivastava, Ketan Tamirisa, Joseph Keaweʻaimoku Kaholokula, Alexander N Ortega
Format: Article
Language:English
Published: JMIR Publications 2025-03-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2025/1/e67515
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