Factors influencing brands’ reputation on social media

Social networks considerably impact brand reputation, influencing consumer behaviour, perceptions, and purchase intentions. The content of brands on social media is central to consumer attitudes and behaviour and the formulation of opinions about the brand and its reputation. Therefore, this researc...

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Bibliographic Details
Main Authors: Alves Joana, Teixeira Sara, Oliveira Zaila, Teixeira Sandrina
Format: Article
Language:English
Published: Sciendo 2024-12-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.2478/mmcks-2024-0031
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