Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image

It is widely reported in the literature that employees’ image of the organisation has a direct influence on external stakeholders’ image of the organisation. This research attempted to address the need for an approach that facilitates employee engagement coupled with a leadership approach that allo...

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Bibliographic Details
Main Author: Yolandi Slabbert
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1612
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