Analyzing Tokopedia X BTS ADS According to Discourse Analysis
Tokopedia introduced a boy group from South Korea named BTS as Brand Ambassador (BA). Through advertising, Tokopedia tries to attract people's attention, especially K-pop fans. This research was made to analyze the elements of communication of language, the elements of the macro functions, what...
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Barru
2022-08-01
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| Series: | Journal of English Language Teaching and Literature |
| Subjects: | |
| Online Access: | https://jurnal.stkipmb.ac.id/index.php/jelita/article/view/101 |
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