Exploring the impact of AI-enhanced virtual tourism on Tourists' pro-environmental behavior: A stimulus-organism-response model perspective
This study explores the potential of AI-enhanced virtual tourism to promote pro-environmental behavior (PEB) in cultural heritage tourism in China. Employing the stimulus-organism-response (SOR) model, we examine how five stimuli—accessibility, authenticity perceptions, perceived costs, interactive...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825000861 |
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