The effect of environmental awareness as a moderation on determinants of green product purchase intention
BACKGROUND AND OBJECTIVES: This study aims to determine the effect of green brand positioning and knowledge and attitudes toward green brands on green product purchase intention moderated by environmental awareness. Collected data were from 230 Generation Y respondents in West Sumatra, Indonesia, wh...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
GJESM Publisher
2024-01-01
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| Series: | Global Journal of Environmental Science and Management |
| Subjects: | |
| Online Access: | https://www.gjesm.net/article_709638_0923c533feb16c6982233d0572fadc47.pdf |
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