Application of Customer Segmentation for Electronic Toll Collection: A Case Study
Applying big data technology, this study presents a customer segmentation method of Electronic Toll Collection (ETC) based on vehicle behavioral characteristics. A segmentation index system of ETC customers comprising Recency, Frequency, and Monetary is extracted and constructed using ETC data. The...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2018-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2018/3635107 |
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