After visibility: Data as a factor of production in Douyin e-commerce
Since 2020, Douyin, an app known for its interactive entertainment and vibrant youth cultures, has risen to dominance in the retail sector. Douyin stands out by making paid traffic a significant revenue stream alongside commissions. This strategy, which restricts organic growth, compels sellers to m...
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517241309883 |
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