DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation

Personalized recommender systems, as effective approaches for alleviating information overload, have received substantial attention in the last decade. Learning effective latent factors plays the most important role in recommendation methods. Several recent works extracted latent factors from user-g...

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Main Authors: Mingxin Gan, Hang Zhang
Format: Article
Language:English
Published: Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/4780191
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author Mingxin Gan
Hang Zhang
author_facet Mingxin Gan
Hang Zhang
author_sort Mingxin Gan
collection DOAJ
description Personalized recommender systems, as effective approaches for alleviating information overload, have received substantial attention in the last decade. Learning effective latent factors plays the most important role in recommendation methods. Several recent works extracted latent factors from user-generated content such as ratings and reviews and suffered from the sparsity problem and the unbalanced distribution problem. To tackle these problems, we enrich the latent representations by incorporating user-generated content and item raw content. Deep neural networks have emerged as very appealing in learning effective representations in many applications. In this paper, we propose a novel deep neural architecture named DeepFusion to jointly learn user and item representations from numerical ratings, textual reviews, and item metadata. In this framework, we utilize multiple types of deep neural networks that are best suited for each type of heterogeneous inputs and introduce an extra layer to obtain the joint representations for users and items. Experiments conducted on the Amazon product data demonstrate that our approach outperforms multiple state-of-the-art baselines. We provide further insight into the design selections and hyperparameters of our recommendation method. In addition, we further explore the relative importance of various item metadata information on improving the rating prediction performance towards personalized product recommendation, which is extremely valuable for feature extraction in practice.
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spelling doaj-art-1eaa6aa56fdc4f1f8e5c5ca54b122e412025-02-03T01:21:34ZengWileyComplexity1076-27871099-05262020-01-01202010.1155/2020/47801914780191DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product RecommendationMingxin Gan0Hang Zhang1Department of Management Science and Engineering, Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, ChinaDepartment of Management Science and Engineering, Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, ChinaPersonalized recommender systems, as effective approaches for alleviating information overload, have received substantial attention in the last decade. Learning effective latent factors plays the most important role in recommendation methods. Several recent works extracted latent factors from user-generated content such as ratings and reviews and suffered from the sparsity problem and the unbalanced distribution problem. To tackle these problems, we enrich the latent representations by incorporating user-generated content and item raw content. Deep neural networks have emerged as very appealing in learning effective representations in many applications. In this paper, we propose a novel deep neural architecture named DeepFusion to jointly learn user and item representations from numerical ratings, textual reviews, and item metadata. In this framework, we utilize multiple types of deep neural networks that are best suited for each type of heterogeneous inputs and introduce an extra layer to obtain the joint representations for users and items. Experiments conducted on the Amazon product data demonstrate that our approach outperforms multiple state-of-the-art baselines. We provide further insight into the design selections and hyperparameters of our recommendation method. In addition, we further explore the relative importance of various item metadata information on improving the rating prediction performance towards personalized product recommendation, which is extremely valuable for feature extraction in practice.http://dx.doi.org/10.1155/2020/4780191
spellingShingle Mingxin Gan
Hang Zhang
DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
Complexity
title DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
title_full DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
title_fullStr DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
title_full_unstemmed DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
title_short DeepFusion: Fusing User-Generated Content and Item Raw Content towards Personalized Product Recommendation
title_sort deepfusion fusing user generated content and item raw content towards personalized product recommendation
url http://dx.doi.org/10.1155/2020/4780191
work_keys_str_mv AT mingxingan deepfusionfusingusergeneratedcontentanditemrawcontenttowardspersonalizedproductrecommendation
AT hangzhang deepfusionfusingusergeneratedcontentanditemrawcontenttowardspersonalizedproductrecommendation