Communication management in a millennium of chaos and change
Changes occur in organisations because of changes in the environment. Conflicts arise between the organisation and internal and external stakeholders of the organisation because of these uncontrolled influences. Small points of disorder may easily escalate into disordered crises and chaos (bifurcat...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1855 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Changes occur in organisations because of changes in the environment.
Conflicts arise between the organisation and internal and external
stakeholders of the organisation because of these uncontrolled
influences. Small points of disorder may easily escalate into disordered
crises and chaos (bifurcations and the butterfly effect). Communication
management - and specifically constructive conflict management - could
lead to 'positive chaos' and a culture (strange attractor) of constant
change. Positive chaos implies an unstable, seemingly disordered
situation that could bring about productive, creative, and improved
results. Communication management could be used by organisations to
reorganise themselves out of disorder and chaos by facilitating conflicts
and diversity. Strategic planning will become even more important, but
will have to change from the basic premise of control and prediction to
scenario planning, and the emphasis will be on relationship building.
|
|---|---|
| ISSN: | 0259-0069 2957-7950 |