Exploring the effects of cognitive destination image attributes on tourist satisfaction and destination loyalty: a case study of Málaga, Spain
This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been st...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2016-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/796/pdf_6 |
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| Summary: | This article has attempted to provide empirical evidence of the
relationships between two groups of perceived destination image
attributes, tourist satisfaction and tourist loyalty. In order to explore
these relationships, two groups of destination image attributes
perceived in situ have been studied: “hard ware” and “human ware”
attributes of a south Spain destination. A theoretical model is tested
on a sample of tourists using structural equations modeling. A positive
relationship is detected between the variables. From a practical point
of view, recommendations were made on the importance of
destination image attributes such us “hard ware attributes” and
“human ware attributes” that generate favorable word-of-mouth
recommendations and revisit intentions. |
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| ISSN: | 2182-8466 |