Detecting changes in tobacco product marketplace prominence using social media, advertising, sales, and web traffic data: The example of Puff Bar in the United States tobacco marketplace from 2019 to 2021.

Puff Bar, a disposable electronic nicotine delivery system (ENDS), was the ENDS brand most commonly used by U.S. youth in 2021. We explored whether Puff Bar's rise in marketplace prominence was detectable through advertising, retail sales, social media, and web traffic data sources. We retrospe...

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Bibliographic Details
Main Authors: Stephanie R Pitts, Sarah Trigger, Dannielle E Kelley
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0311723
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