A field research on the effect of consumer sensitivity to equality in gender roles on their involvement in advertisements
In today’s world, brands try to strengthen their position in their industry and enhance their connexion with consumers by showcasing themselves on social issues to influence consumers and positively affect their brand image. Gender equality has recently become prominent among these social issues. Ac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2024-07-01
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| Series: | Connectist Istanbul University Journal of Communication Sciences |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/B1676412FF7140CFAC3E2932D6FFD3FD |
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