System of monitoring of Internet resources as instrument of digital marketing
The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improv...
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2019-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1292 |
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| _version_ | 1832541872189341696 |
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| author | N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova |
| author_facet | N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova |
| author_sort | N. B. Zemlyanskaya |
| collection | DOAJ |
| description | The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined. |
| format | Article |
| id | doaj-art-1d0d340307924e24a229c593687ade71 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-1d0d340307924e24a229c593687ade712025-02-04T08:27:58ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-04-0102202310.26425/1816-4277-2019-2-20-231275System of monitoring of Internet resources as instrument of digital marketingN. B. Zemlyanskaya0D. A. Komonov1M. V. Sazonova2Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)Moscow Aviation Institute (National Research University)The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improvement of content of the website and optimization of sales propositions has been shown. The main indicators of web analytics, including its analytical cycle have been considered in detail. The fundamental objectives, tools and services of web analytics, allowing to organize effectively its work, have been determined.https://vestnik.guu.ru/jour/article/view/1292web analysiscomponents of digital marketingoptimization of salesinformation technologiesinternet resources |
| spellingShingle | N. B. Zemlyanskaya D. A. Komonov M. V. Sazonova System of monitoring of Internet resources as instrument of digital marketing Вестник университета web analysis components of digital marketing optimization of sales information technologies internet resources |
| title | System of monitoring of Internet resources as instrument of digital marketing |
| title_full | System of monitoring of Internet resources as instrument of digital marketing |
| title_fullStr | System of monitoring of Internet resources as instrument of digital marketing |
| title_full_unstemmed | System of monitoring of Internet resources as instrument of digital marketing |
| title_short | System of monitoring of Internet resources as instrument of digital marketing |
| title_sort | system of monitoring of internet resources as instrument of digital marketing |
| topic | web analysis components of digital marketing optimization of sales information technologies internet resources |
| url | https://vestnik.guu.ru/jour/article/view/1292 |
| work_keys_str_mv | AT nbzemlyanskaya systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing AT dakomonov systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing AT mvsazonova systemofmonitoringofinternetresourcesasinstrumentofdigitalmarketing |