System of monitoring of Internet resources as instrument of digital marketing

The concept of digital marketing as targeted and interactive marketing of goods and services which is directed to improve the operating mechanism of sales of products through the application of different digital technologies has been considered. Working process with information, necessary for improv...

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Bibliographic Details
Main Authors: N. B. Zemlyanskaya, D. A. Komonov, M. V. Sazonova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2019-04-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1292
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