The Power of Words: A Study of How Search Contents Can Affect Financial Decisions
Search engines play an important role in providing us with the main information of our daily life. The research on the search behavior on the Internet enjoys greater and greater popularity, for the search behavior has been proved to affect our daily decisions in purchasing, traveling, and even defin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2020/1307092 |
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| _version_ | 1832547689384902656 |
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| author | Du Ni Xingzhi Li Zhi Xiao Ke Gong |
| author_facet | Du Ni Xingzhi Li Zhi Xiao Ke Gong |
| author_sort | Du Ni |
| collection | DOAJ |
| description | Search engines play an important role in providing us with the main information of our daily life. The research on the search behavior on the Internet enjoys greater and greater popularity, for the search behavior has been proved to affect our daily decisions in purchasing, traveling, and even defining beauty. However, there is still a lack of full appreciation of the relation between the search behavior itself in terms of the emotional meaning and the decisions thus generated. Therefore, this study was carried out to analyze the emotional meanings of 13,915 English words obtained from Google Trends and the profits gained from the US house market by automatic transactions and discovered that the emotional meanings of the search contents could modulate the financial decision with unsupervised machine learning methods. |
| format | Article |
| id | doaj-art-1ce353b5a19e449099ccfead96c2bf75 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2020-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-1ce353b5a19e449099ccfead96c2bf752025-02-03T06:43:43ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2020-01-01202010.1155/2020/13070921307092The Power of Words: A Study of How Search Contents Can Affect Financial DecisionsDu Ni0Xingzhi Li1Zhi Xiao2Ke Gong3School of Economics and Business Administration, Chongqing University, Chongqing 400044, ChinaSchool of Economics and Business Administration, Chongqing University, Chongqing 400044, ChinaSchool of Economics and Business Administration, Chongqing University, Chongqing 400044, ChinaSchool of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, ChinaSearch engines play an important role in providing us with the main information of our daily life. The research on the search behavior on the Internet enjoys greater and greater popularity, for the search behavior has been proved to affect our daily decisions in purchasing, traveling, and even defining beauty. However, there is still a lack of full appreciation of the relation between the search behavior itself in terms of the emotional meaning and the decisions thus generated. Therefore, this study was carried out to analyze the emotional meanings of 13,915 English words obtained from Google Trends and the profits gained from the US house market by automatic transactions and discovered that the emotional meanings of the search contents could modulate the financial decision with unsupervised machine learning methods.http://dx.doi.org/10.1155/2020/1307092 |
| spellingShingle | Du Ni Xingzhi Li Zhi Xiao Ke Gong The Power of Words: A Study of How Search Contents Can Affect Financial Decisions Discrete Dynamics in Nature and Society |
| title | The Power of Words: A Study of How Search Contents Can Affect Financial Decisions |
| title_full | The Power of Words: A Study of How Search Contents Can Affect Financial Decisions |
| title_fullStr | The Power of Words: A Study of How Search Contents Can Affect Financial Decisions |
| title_full_unstemmed | The Power of Words: A Study of How Search Contents Can Affect Financial Decisions |
| title_short | The Power of Words: A Study of How Search Contents Can Affect Financial Decisions |
| title_sort | power of words a study of how search contents can affect financial decisions |
| url | http://dx.doi.org/10.1155/2020/1307092 |
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