Enabling the sustainability transition in buyer–seller interactions: Strategic insights from sellers and buyers

Legislation is now compelling European firms to conduct their businesses in an environmentally sustainable manner. Also, customers are increasingly demanding sustainability aspects in business proposals, products and solutions. Thus, numerous firms are seeking effective sales-related strategies to e...

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Bibliographic Details
Main Authors: Pia Hautamäki, Karina Burgdorff Jensen, Andrea Urbinati
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Cleaner Production Letters
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666791625000090
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