The green dilemma: what drives consumers to green purchase intention in an emerging EU economy?
In a world divided between consumerism and environmental protection, between greening and greenwashing, there is a strong need for enhancing comprehension regarding the effects that a certain consumption behavior might have on the present and future generations. This study examines what drives peopl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Journal of Applied Economics |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/15140326.2025.2536323 |
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