Analysis on Communication Influence of Official Microblogs
As an innovative way for government affairs disclosure, official microblogs have been widely used in information release, public opinion listening, and public services, which become a model of “Internet + government affairs.” The communication influence of official accounts is mainly related to the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2021/6672944 |
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| _version_ | 1832567428093050880 |
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| author | Nan Chen Dingguo Yu Yijie Zhou Wenjuan Li |
| author_facet | Nan Chen Dingguo Yu Yijie Zhou Wenjuan Li |
| author_sort | Nan Chen |
| collection | DOAJ |
| description | As an innovative way for government affairs disclosure, official microblogs have been widely used in information release, public opinion listening, and public services, which become a model of “Internet + government affairs.” The communication influence of official accounts is mainly related to the account’s attention, activity, and the posted articles. Based on AHP, we design a multi-hierarchy-rank model to filter the factors and determine the most important factors related to the influence of official microblogs. This study explores the communication influence of official microblog from the perspectives of breadth, depth, and intensity; then, a three-dimensional integration of government microblogs influence calculation model for radiation, activity, and interaction is built and a monitoring and analysis system for the communication influence of government microblog is developed; finally, about 2,800 official accounts and more than 1.5 million articles in Zhejiang Province are monitored and analyzed. According to microblog verification, our proposed calculation model not only quantifies the communication influence of official microblogs but also analyzes their dynamics and timeliness. Therefore, it helps government departments to promote the healthy and orderly development of government microblogs. |
| format | Article |
| id | doaj-art-1c7574e0a45b404598e537a557b8b169 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-1c7574e0a45b404598e537a557b8b1692025-02-03T01:01:24ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2021-01-01202110.1155/2021/66729446672944Analysis on Communication Influence of Official MicroblogsNan Chen0Dingguo Yu1Yijie Zhou2Wenjuan Li3Qianjiang College, Hangzhou Normal University, Hangzhou 310018, ChinaCollege of Media Engineering, Communication University of Zhejiang, Hangzhou 310018, ChinaKey Lab of Film and TV Media Technology of Zhejiang Province, Communication University of Zhejiang, Hangzhou 310018, ChinaQianjiang College, Hangzhou Normal University, Hangzhou 310018, ChinaAs an innovative way for government affairs disclosure, official microblogs have been widely used in information release, public opinion listening, and public services, which become a model of “Internet + government affairs.” The communication influence of official accounts is mainly related to the account’s attention, activity, and the posted articles. Based on AHP, we design a multi-hierarchy-rank model to filter the factors and determine the most important factors related to the influence of official microblogs. This study explores the communication influence of official microblog from the perspectives of breadth, depth, and intensity; then, a three-dimensional integration of government microblogs influence calculation model for radiation, activity, and interaction is built and a monitoring and analysis system for the communication influence of government microblog is developed; finally, about 2,800 official accounts and more than 1.5 million articles in Zhejiang Province are monitored and analyzed. According to microblog verification, our proposed calculation model not only quantifies the communication influence of official microblogs but also analyzes their dynamics and timeliness. Therefore, it helps government departments to promote the healthy and orderly development of government microblogs.http://dx.doi.org/10.1155/2021/6672944 |
| spellingShingle | Nan Chen Dingguo Yu Yijie Zhou Wenjuan Li Analysis on Communication Influence of Official Microblogs Discrete Dynamics in Nature and Society |
| title | Analysis on Communication Influence of Official Microblogs |
| title_full | Analysis on Communication Influence of Official Microblogs |
| title_fullStr | Analysis on Communication Influence of Official Microblogs |
| title_full_unstemmed | Analysis on Communication Influence of Official Microblogs |
| title_short | Analysis on Communication Influence of Official Microblogs |
| title_sort | analysis on communication influence of official microblogs |
| url | http://dx.doi.org/10.1155/2021/6672944 |
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