Specific inferior and superior role portrayals in multi-racial television advertisements
The attitude analysis of specific inferior and superior role portrayals is a direct result of the article published In Communicare (1988: 49-54) on general role portrayals. The respondents analysed role portrayals of models in 12 different multi-racial television advertisements. The results indicat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2061 |
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