A Marketing Capability Based Export Performance Model for IRAN Software Market
Increasing non-oil exporting is among the most important concerns for Iran. Software industry is among the knowledge based and profitable ones. Identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. In th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-03-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_22172_a587cd86fda530e5c34e159086c7e8d0.pdf |
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