THE ROLE OF AGRICULTURAL CONSULTANCY IN DEVELOPING BRANDING STRATEGIES FOR TRADITIONAL ROMANIAN BRANDS
Nowadays, developing a branding strategy has become a must even for commodities. The main decision many producers face is opting for a producer brand, a geographical brand or a certification brand when trying to create a coherent value proposition for their agricultural product. Nevertheless, the ma...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2016-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.16_2/Art5.pdf |
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