How can destination management organisations enhance their social media marketing communication in the field of sports tourism?
Purpose – Sports tourism is one of the fastest-growing tourism sectors. Based on the uses and gratifications theory, this study investigates how different characteristics (i.e., information, entertainment, and engagement value) of destination management organisations’ (DMO) social media posts on...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2025-07-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol31no2/5_Bambauer-Sachse_Einsle |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|