Enhancing Place Identity Through Food Customization and Customer Delight: Evidence from Healthy Food Restaurants
Nowadays, customization allows customers to become co-designers of a product by add- ing symbolic and emotional values to the product. Thus, customers' lives are shaped by the customiz- ing process and the decisions they must make. Despite, the extensive body of research on customiza- tion. Th...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2025-02-01
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| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/1529 |
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