When the customers comes to you: mobile apps and corporate investment efficiency
Abstract Firms are increasingly shifting towards digital channels, yet the implications of this shift remain underexplored. Using a unique database of customer behaviors extracted from the top 2000 mobile apps developed by companies in China, this study investigates the impact of mobile apps on inef...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-03-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04625-1 |
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