Social media pressures on cultural authenticity in traditional Igbo wedding

Abstract The rapid digitalisation in Nigeria has transformed the way cultural traditions are engaged with, particularly through social media platforms like X. Igbo traditional weddings, notably "Igba Nkwu" (wine-carrying ceremony), are increasingly influenced by online trends, blending tra...

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Bibliographic Details
Main Author: Uka Uka Nwagbara
Format: Article
Language:English
Published: Springer 2025-03-01
Series:Discover Global Society
Subjects:
Online Access:https://doi.org/10.1007/s44282-025-00158-9
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