The effect of sensation seeking on intention to consume street food: utilizing the theory of planned behavior
Sensation seeking plays a role in explaining tourists' behavior in tourism and hospitality. However, there is limited knowledge about the effects of sensation seeking on street food consumption by travelers. This study examines how sensation seeking affects tourists' intentions to consume...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2460716 |
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