The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention
The purpose of this study is to examine the moderating effects of environmental awareness (EA) and product knowledge (PK) on the relationship between marketing mix elements and the purchase intention of electric vehicles (EVs) in Thailand. Based on a quantitative research design, 253 samples of Tha...
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| Format: | Article |
| Language: | English |
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EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17149 |
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