CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH

This study seeks to explore customer satisfaction and its influencing factors of the mobile phone operation industry in Bangladesh. Data were collected through a questionnaire survey form a diversified representative sample. An iterated factor analysis with principal component analysis (PCA) and str...

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Bibliographic Details
Main Authors: Mohammed Belal Uddin, Bilkis Akhter
Format: Article
Language:English
Published: Universitaria Press Craiova 2012-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2012-first/2_15_1_12_FFF.pdf
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