Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework
This study aims to provide valuable insights into publication trends and potential future research directions in the field of consumer switching intentions within the context of the Push-Pull Mooring (PPM) framework. Employing a theoretical framework rooted in the PPM model, the research conducts a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2023-12-01
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| Series: | Qubahan Academic Journal |
| Subjects: | |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/230 |
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