Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers
The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceived value and revisit intentions in restaurants. Analysing data from 211 Vietnamese...
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Main Authors: | Thi Mai Le, Bao Trung Phan, Viet Trung Dang, Thi Thuy Anh Tran |
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Format: | Article |
Language: | deu |
Published: |
Faculty of Economics University of Rijeka
2024-12-01
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Series: | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
Subjects: | |
Online Access: | https://www.efri.uniri.hr/upload/1/06-Le_et_al-2024-2.pdf |
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