Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers

The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceived value and revisit intentions in restaurants. Analysing data from 211 Vietnamese...

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Bibliographic Details
Main Authors: Thi Mai Le, Bao Trung Phan, Viet Trung Dang, Thi Thuy Anh Tran
Format: Article
Language:deu
Published: Faculty of Economics University of Rijeka 2024-12-01
Series:Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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Online Access:https://www.efri.uniri.hr/upload/1/06-Le_et_al-2024-2.pdf
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