Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers
The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceived value and revisit intentions in restaurants. Analysing data from 211 Vietnamese...
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| Format: | Article |
| Language: | deu |
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Faculty of Economics University of Rijeka
2024-12-01
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| Series: | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
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| Online Access: | https://www.efri.uniri.hr/upload/1/06-Le_et_al-2024-2.pdf |
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| _version_ | 1832582665633529856 |
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| author | Thi Mai Le Bao Trung Phan Viet Trung Dang Thi Thuy Anh Tran |
| author_facet | Thi Mai Le Bao Trung Phan Viet Trung Dang Thi Thuy Anh Tran |
| author_sort | Thi Mai Le |
| collection | DOAJ |
| description | The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceived value and revisit intentions in restaurants. Analysing data from 211 Vietnamese respondents who dined in the restaurant recently using SPSS version 22 and Smart PLS 3, the research revealed that customer satisfaction directly influences revisit intentions. Moreover, hedonic value and utilitarian values indirectly affect revisit intentions through customer satisfaction. Food and service quality impact hedonic value, with only food quality influencing utilitarian value. Other factors showed weak correlations or were poorly assessed. This study contributes to academia and practice by addressing previous research limitations and providing practical recommendations for restaurant improvement. |
| format | Article |
| id | doaj-art-16335510323c40d1a5ba44996d0a3d3f |
| institution | Kabale University |
| issn | 1331-8004 1846-7520 |
| language | deu |
| publishDate | 2024-12-01 |
| publisher | Faculty of Economics University of Rijeka |
| record_format | Article |
| series | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
| spelling | doaj-art-16335510323c40d1a5ba44996d0a3d3f2025-01-29T11:52:33ZdeuFaculty of Economics University of RijekaZbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu1331-80041846-75202024-12-0142238141010.18045/zbefri.2024.2.8Factors influencing perceived value and revisit intention among Vietnamese restaurant consumersThi Mai Le0https://orcid.org/0000-0001-9720-308XBao Trung Phan1Viet Trung Dang2Thi Thuy Anh Tran3PhD, Lecturer, International School, Vietnam National University Hanoi, 144 Xuan Thuy Street, District Cau Giay, Hanoi City, 100000, Vietnam. Scientific affiliation: consumer behavior, big data application, e-marketing. E-mail: mailt@vnuis.edu.vn; lethimai@vnu.edu.vn.MSc, Lecturer, International School, Vietnam National University Hanoi, 144 Xuan Thuy Street, District Cau Giay, Hanoi City, 100000, Vietnam. Scientific affiliation: economics, finance, and management. E-mail: Trungpb@vnuis.edu.vnStudent, International School, Vietnam National University Hanoi, 144 Xuan Thuy Street, District Cau Giay, Hanoi City, 100000, Vietnam. Scientific affiliation: management, accounting and finan-ce. E-mail 16071127@vnu.edu.vnMSc, Lecturer, International School, Vietnam National University Hanoi, 144 Xuan Thuy Street, District Cau Giay, Hanoi City, 100000, Vietnam. Scientific affiliation: management, accounting and finance. E-mail: Anhttt@vnuis.edu.vn The burgeoning smokeless industry faces fierce competition, prompting restaurants to devise effective strategies to satisfy customers and maintain profitability. A study examined factors influencing customers’ perceived value and revisit intentions in restaurants. Analysing data from 211 Vietnamese respondents who dined in the restaurant recently using SPSS version 22 and Smart PLS 3, the research revealed that customer satisfaction directly influences revisit intentions. Moreover, hedonic value and utilitarian values indirectly affect revisit intentions through customer satisfaction. Food and service quality impact hedonic value, with only food quality influencing utilitarian value. Other factors showed weak correlations or were poorly assessed. This study contributes to academia and practice by addressing previous research limitations and providing practical recommendations for restaurant improvement.https://www.efri.uniri.hr/upload/1/06-Le_et_al-2024-2.pdfrevisit intentioncustomer satisfactionutilitarian valuehedonic value |
| spellingShingle | Thi Mai Le Bao Trung Phan Viet Trung Dang Thi Thuy Anh Tran Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu revisit intention customer satisfaction utilitarian value hedonic value |
| title | Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers |
| title_full | Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers |
| title_fullStr | Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers |
| title_full_unstemmed | Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers |
| title_short | Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers |
| title_sort | factors influencing perceived value and revisit intention among vietnamese restaurant consumers |
| topic | revisit intention customer satisfaction utilitarian value hedonic value |
| url | https://www.efri.uniri.hr/upload/1/06-Le_et_al-2024-2.pdf |
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