Marketing Mix Implementation Strategy in Improving Teacher Performance: A Study at State Senior High Schools In Bandung City

This study examines the impact of marketing mix elements (Product, Price, Promotion, Place) on teacher performance in Bandung City’s State Senior High Schools. Using quantitative methods and multiple regression analysis, the findings reveal that Product and Place have the strongest positive influenc...

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Bibliographic Details
Main Author: Herty Ramayanti Sinaga
Format: Article
Language:English
Published: lppm Universitas Negeri Jakarta 2024-12-01
Series:JISAE (Journal of Indonesian Student Assessment and Evaluation)
Subjects:
Online Access:https://journal.unj.ac.id/unj/index.php/jisae/article/view/51023
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