The future of hospitality is storytelling: conceptualising the visitor’s journey
Storytelling has become an increasingly important aspect of hospitality and tourism that can have several positive impacts on visitors. This article argues for an understanding of narrative structure in the guest experience as well as a reconceptualisation of the visitor’s journey as being one of a...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-01-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/22243534.2024.2443466 |
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