Presenting the model of customer participation with brands in social media with emphasis on cultural differences

Presenting the model of customer participation with brands in social media with emphasis on cultural differences

Abstract The aim of the current research is to present a model of customer participation with brands in social networks with an emphasis on cultural differences. The research method is applicable in terms of purpose, mixed (qualitative-quantitative) in terms of execution method, exploratory in terms...

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Bibliographic Details
Main Authors: Hamed Saghafian, Samad Aali, morteza mahmoodzadeh
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-06-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
customer participation
brand
social networks
cultural differences
marketing strategy
competitive advantage
Online Access:https://www.jvcbm.ir/article_185890_a81c24890e3137a90c9434014d064d67.pdf
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