Presenting the model of customer participation with brands in social media with emphasis on cultural differences
Abstract The aim of the current research is to present a model of customer participation with brands in social networks with an emphasis on cultural differences. The research method is applicable in terms of purpose, mixed (qualitative-quantitative) in terms of execution method, exploratory in terms...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2024-06-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_185890_a81c24890e3137a90c9434014d064d67.pdf |
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