Multimodality and contextualisation in advertisement translation: a case study of billboards in Hong Kong
Though more and more non-verbal modes are deployed in advertising nowadays, related literature shows that non-verbal modes involved in advertisements are largely neglected in most research. The present paper demonstrates the role of non-verbal elements in advertisements and the need for the transla...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2015-01-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Subjects: | |
| Online Access: | https://www.jostrans.org/article/view/8077 |
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