STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY
Transforming tourism destinations using technology that makes the travel process efficient and pleasant for different generational groups is crucial. Any attempt to achieve this goal should start with an analysis of the feedback tourists provide about their digital experience at a destination. Th...
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University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.21.pdf |
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| author | Elena BOTEZAT Olimpia BAN Adela Laura POPA Dorin Cristian COITA Teodora Mihaela TARCZA Lidia CHIRICOI |
| author_facet | Elena BOTEZAT Olimpia BAN Adela Laura POPA Dorin Cristian COITA Teodora Mihaela TARCZA Lidia CHIRICOI |
| author_sort | Elena BOTEZAT |
| collection | DOAJ |
| description | Transforming tourism destinations using technology that makes the travel
process efficient and pleasant for different generational groups is crucial. Any
attempt to achieve this goal should start with an analysis of the feedback tourists
provide about their digital experience at a destination. This study was carried out to
gain an understanding of the perceptions of Romanian tourists of the strengths and
weaknesses of smart tourism destinations as the first part of any SWOT analysis
designed to collect critical factors about the current situation aiming to improve it to
remain on a highly competitive market. The empirical data was obtained from 628
tourists belonging to Baby Boomers, Generation X, Generation Y, and Generation
Z. The results showed, after a MAXQDA Analytics Pro analysis, that for all four
generations considered, the number of respondents who identified strengths is
higher than those who mentioned weaknesses. The study also found more
similarities than differences across generations in tourists' perceptions of smart
technology. Beyond Wi-Fi, destination marketers should focus on internet signal
quality and mobile apps for improved travel experiences. However, generational
gaps emerged: older generations valued ease of use, while younger ones prioritized
access to information apps. Gen Y identified virtual experiences as a weakness,
while Gen Z highlighted problematic applications By leveraging these tourism
destination strengths, marketers can optimize their digital strategies, ensuring
relevance and resonance across diverse demographic segments. Moreover, such
insights empower tourism destinations to innovate more effectively, meeting the
evolving needs and expectations of each generation in an increasingly digital
landscape. |
| format | Article |
| id | doaj-art-1290cad4d2a84e98967e00adc9ff2bbb |
| institution | Kabale University |
| issn | 1222-569X 1582-5450 |
| language | deu |
| publishDate | 2024-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj-art-1290cad4d2a84e98967e00adc9ff2bbb2025-01-23T13:12:11ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502024-12-0133223825110.47535/1991AUOES33(2)021STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDYElena BOTEZAT0Olimpia BAN1Adela Laura POPA2Dorin Cristian COITA3Teodora Mihaela TARCZA4Lidia CHIRICOI5Department of Management - Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaDepartment of Economics and Business, Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaDepartment of Management - Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaDepartment of Management - Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaDepartment of Management - Marketing, Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaPhD student, Business Administration, Faculty of Economic Sciences, University of Oradea,Transforming tourism destinations using technology that makes the travel process efficient and pleasant for different generational groups is crucial. Any attempt to achieve this goal should start with an analysis of the feedback tourists provide about their digital experience at a destination. This study was carried out to gain an understanding of the perceptions of Romanian tourists of the strengths and weaknesses of smart tourism destinations as the first part of any SWOT analysis designed to collect critical factors about the current situation aiming to improve it to remain on a highly competitive market. The empirical data was obtained from 628 tourists belonging to Baby Boomers, Generation X, Generation Y, and Generation Z. The results showed, after a MAXQDA Analytics Pro analysis, that for all four generations considered, the number of respondents who identified strengths is higher than those who mentioned weaknesses. The study also found more similarities than differences across generations in tourists' perceptions of smart technology. Beyond Wi-Fi, destination marketers should focus on internet signal quality and mobile apps for improved travel experiences. However, generational gaps emerged: older generations valued ease of use, while younger ones prioritized access to information apps. Gen Y identified virtual experiences as a weakness, while Gen Z highlighted problematic applications By leveraging these tourism destination strengths, marketers can optimize their digital strategies, ensuring relevance and resonance across diverse demographic segments. Moreover, such insights empower tourism destinations to innovate more effectively, meeting the evolving needs and expectations of each generation in an increasingly digital landscape.https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.21.pdfsmart tourism destinationsbaby boomersgeneration xgenetation ygeneration zstrengthsweaknesses. |
| spellingShingle | Elena BOTEZAT Olimpia BAN Adela Laura POPA Dorin Cristian COITA Teodora Mihaela TARCZA Lidia CHIRICOI STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY Annals of the University of Oradea: Economic Science smart tourism destinations baby boomers generation x genetation y generation z strengths weaknesses. |
| title | STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY |
| title_full | STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY |
| title_fullStr | STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY |
| title_full_unstemmed | STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY |
| title_short | STRENGTHS AND WEAKNESSES OF SMART TOURISM DESTINATIONS: A CROSS-GENERATIONAL STUDY |
| title_sort | strengths and weaknesses of smart tourism destinations a cross generational study |
| topic | smart tourism destinations baby boomers generation x genetation y generation z strengths weaknesses. |
| url | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.21.pdf |
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